We changed the consumer negative takeaway of the Ohio lottery AND the meaning of the Ohio state abbreviation, virtually overnight, by developing an iconic mark with stopping power and lots of legs.
We put fun back into the lottery by rebranding with an icon and underlying energy, and OH! did we ever get the entire state excited!
The work we created was a strong fit to the very promotional nature of the Ohio Lottery.
Achieved a positive link back to education which ultimately was the lottery’s mission, to fund children’s education; and attracted an affluent new market, making the lottery more accessible and approachable.