The Providence Cyclocross Fest is an annual CX event held at Roger Williams Park in Providence, RI. I was asked to create an iconic image to be used on a variety of marketing elements. The “Winged Rider” came about after conversations with the client and event director Richard Fries. He was looking for something that worked with the idea of “Divine Providence” as they called it, a part of the Holy Week of Cycling in the northeast.

The winged rider taking to the skies in victory seemed the perfect answer. The art was then applied to the website, signage of course a Cycling Art Print and the most important beer mug.

 

beerCX

  • Branding Design Illustration, Design